Paul Roelofs
Creative Director
What I do at Article
I lead Article’s diverse and talented team of 30+ creatives, including writers, content strategists, art directors, graphic designers, photographers, videographers, editors, and stylists. We’re all driven by customer obsession, and work together to create remarkably better furniture shopping experiences and brand experiences that inspire our customers and help them create beautiful modern spaces. Some of the exciting things we work on each day are:
- Building a fresh, modern brand identity that surprises and delights across all customer touchpoints. From serving up inspiring, educational content and helping guide customers through our beautifully designed product catalog to fun, branded Article delivery trucks that arrive at your door.
- Creating exciting omnichannel media campaigns where we bring our products to life in beautiful settings that reflect our customer’s lifestyles. We love to create engaging content to populate all of our channels and help our customers visualize our furniture in their spaces.
- Developing stunning content in our thriving in-house production facility to support all of our advertising and ecommerce programs. Bustling with directors, set designers, photographers, videographers, and prop stylists, we build and document beautifully composed sets that showcase all of our product categories.
Why Article
Article is an incredibly dynamic and growing company. Each day presents new challenges as we build our brand and reach more customers. The culture at Article is rooted in a commitment to creating a remarkably better furniture shopping experience. In fact, we strive to be remarkably better in every way with everything we do! And, of course, we have lots of fun while we’re at it.
Who am I?
I’m a local Vancouver creative who studied at Emily Carr and started my career here in magazine publishing. That eventually took me to New York, where I was fortunate to have the opportunity to build global publishing lifestyle brands involving architecture, interior design, fashion, food, and travel. My career has worked the spectrum, from leading an agency that helps build luxury brands to my solo passion for creating coffee-table books on design and lifestyle. The bottom line is that I love to create authentic and inspiring content that’s meaningful to audiences.
Who am I?
I’m a local Vancouver creative who studied at Emily Carr and started my career here in magazine publishing. That eventually took me to New York, where I was fortunate to have the opportunity to build global publishing lifestyle brands involving architecture, interior design, fashion, food, and travel. My career has worked the spectrum, from leading an agency that helps build luxury brands to my solo passion for creating coffee-table books on design and lifestyle. The bottom line is that I love to create authentic and inspiring content that’s meaningful to audiences.