CGI Team

Expanding what's possible for the eCommerce shopping experience

Hi there, we’re Article. 👋

Since 2013, we have been reinventing the furniture industry one sofa at a time with our direct-to-consumer eCommerce model.  Our founders are technologists, so you'll find that we think and operate a lot like a tech company.

We have locations coast to coast across North America, and we've delivered almost 2,000,000 orders.


Click Here to learn more about the Article Story. 

Why CGI in a furniture company?

Shoppers are able to get an unmatched sense of Article’s product catalogue through multiple product images and angles, highlighting design, materials, colours, textures, scale, proportions, and functionality. 

Additionally, products are featured in bespoke architectural interior environments designed to inspire customers by representing how their products come to life in rooms. Customers gain a thorough understanding of a product's relative scale within a space and how beautifully the full range of products work together. 

Article’s catalogue hosts a variety of design profiles, ranging from Mid-Century Modern and Scandinavian to Boho and Industrial. By leveraging CGI, customers will not only better understand this variety of styles in Article’s Design DNA, but get a sense of how seamlessly all the products within their catalogue work together.

Which image below used CGI?

...spoiler alert, they all did!

Two Specialized Teams

Winning Together in Action

3D Modeling Team

Responsible for accurate Virtual Product Representations of all Article Products:

- 3D Models
- Prop Library
- Texture Library
- Scene Library

Visualisation Team

Responsible for Conceptualization and Generation of Images of Article Products:

- Scene Library
- Image Conceptulaization
- Image Generation

Open Roles

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